How to Create Engaging Social Media Videos in 5 Easy Steps

Social media videos are short and engaging videos that you can create and share on various social media platforms. They are a great way to attract attention, increase engagement, and grow your audience online. According to a report by Animoto, 93% of businesses say they got a new customer because of a video on social media.

But how do you create social media videos that stand out from the crowd and achieve your goals? In this blog post, we'll show you how to create social media videos in 5 easy steps, from ideation to sharing. We'll also share some tips and tools to help you along the way.

Step 1: Ideate

The first step is to brainstorm ideas for your videos. You can look at your top blog posts, study the most shared content, or check out popular videos from similar brands for inspiration. You can also use tools like BuzzSumo or AnswerThePublic to find out what topics and questions are trending in your niche.

When ideating, keep in mind the following factors:

• Your audience: Who are you trying to reach with your videos? What are their pain points, interests, and preferences?

• Your goal: What are you trying to achieve with your videos? Do you want to educate, entertain, inspire, or persuade your viewers?

• Your platform: Where are you going to share your videos? What are the best practices and specifications for each platform?

For example, if you're a fitness coach who wants to attract more clients on Instagram, you might want to create videos that showcase your expertise, demonstrate your workouts, or share your success stories.

Step 2: Plan

Once you have an idea, you can start planning for it. You can write a script, storyboard, or outline for your video. You can also decide on the format, style, tone, and goal of your video.

Some of the questions you can ask yourself when planning are:

• What is the main message or takeaway of your video?

• How long do you want your video to be?

• What type of video do you want to create? For example, do you want to make a tutorial, a testimonial, a behind-the-scenes, or a live video?

• How do you want to present your video? For example, do you want to use narration, text, music, sound effects, or graphics?

• How do you want to end your video? Do you want to include a call-to-action (CTA) or a question?

For example, if you're a fitness coach who wants to create a tutorial video on Instagram, you might want to plan something like this:

• Main message: How to do a 10-minute HIIT workout at home

• Length: 10 minutes

• Type: Tutorial

• Presentation: Narration with text overlays and upbeat music

• Ending: CTA to sign up for a free consultation

Step 3: Record

Now, you can record your video using a camera, smartphone, or screen recorder. You can also use stock videos from online libraries like Pexels or Pixabay. Make sure to use good lighting, sound, and background for your video.

Some of the tips you can follow when recording are:

• Use a tripod or a stabilizer to avoid shaky footage

• Use an external microphone or a headset to improve the audio quality

• Use natural light or a ring light to illuminate your face

• Use a plain or branded background to avoid distractions

• Look at the camera lens and smile to connect with your viewers

For example, if you're a fitness coach who wants to record a tutorial video on Instagram, you might want to record something like this:

• Use your smartphone with a tripod and an external microphone

• Use natural light from a window or a ring light in front of you

• Use a plain wall or a banner with your logo as the background

• Look at the camera lens and smile while narrating the workout steps.

Step 4: Edit

Next, you can edit your video using an online video editor like Canva,  Picsart, VEED, or Animoto. You can crop, resize, trim, add text, music, filters, effects, and more to your video. You can also choose a preset size for different social media platforms.

Some of the tips you can follow when editing are:

• Keep your video short and concise

• Use transitions and animations to make your video more dynamic

• Use text and captions to reinforce your message and make your video accessible

• Use music and sound effects to create mood and emotion

• Use branding elements like logos, colors, and fonts to make your video consistent and recognizable

For example, if you're a fitness coach who wants to edit a tutorial video on Instagram, you might want to edit something like this:

• Crop and resize your video to fit the Instagram square format

• Use transitions and animations to show the different workout steps

• Use text and captions to highlight the workout name, duration, and benefits

• Use upbeat music and sound effects to motivate your viewers

• Use branding elements like logos, colors, and fonts to match your website and social media profiles

Step 5: Share

Finally, you can download and share your video on your social media accounts. You can also optimize your video for each platform by adding captions, hashtags, tags, descriptions, and calls to action.

Some of the tips you can follow when sharing are:

• Choose the best time and frequency to post your video

• Write a catchy and relevant caption for your video

• Use hashtags and tags to increase your visibility and reach

• Include a link or a CTA to drive traffic or conversions

• Engage with your viewers by responding to comments and messages

For example, if you're a fitness coach who wants to share a tutorial video on Instagram, you might want to share something like this:

• Post your video on Monday morning when your audience is most active

• Write a caption that introduces your video and invites your viewers to try it out

• Use hashtags like #fitness #workout #hiit #homeworkout #fitfam #fitcoach

• Tag relevant accounts like @instagram @canva @pexels @animoto

• Include a link or a CTA to sign up for a free consultation

Conclusion

Creating social media videos is not as hard as it seems. With these 5 easy steps, you can create engaging and effective videos that will help you grow your online presence and achieve your goals. All you need is an idea, a plan, a device, an editor, and a platform.

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